My current company, Metronome, has signed a definitive agreement to join Stripe.
I will not be taking freelance clients for the foreseeable future, but if you’d like to touch base just to chat content strategy, please feel free reach out!
In the earlier stages, many startups might not have the budget for full-time writers, yet communication to users, potential customers, and prospective employees is still critical.
Strong, strategic writing can play a huge role in helping you scale successfully.
In my time at LendingClub, I created and executed a content strategy roadmap that increased our content’s discoverability by over 33% and averaged $265,000 in monthly conversion. Did I mention that this was on the help center, one of the commonly overlooked content spaces in a business?
Later, I did something similar at Quizlet, decreasing incoming support ticket volume by 21% with strategic changes to the content ecosystem and tooling. At the fairly conservative estimates of 160,000 tickets/year for a B2C business, and each ticket costing your business $5, that’s an operational savings of $168,000. As your customer base grows, you continue saving at that rate for the life of the business—so long as your content is keeping up with your product and with customer questions.
“As a founder, I know that writing is important for conveying value across the product. Stephanie was crucial to nailing my startup’s voice and messaging. I highly recommend working with her on your next project.”
— DANIEL NOSKIN, PARALLEL FOUNDER
This is one of the reasons I love what I do: there is enormous leverage in getting your content right, and the earlier you do it, the better your leverage.
The changes I made at both companies weren’t always complicated. In some cases, the most effective changes were simply improving the quality through editing that made the content clearer and more concise, as well as cleaning up legacy content.
In all cases, making sure content is thoroughly thought out, functions as a whole, and is tailored to the audience it serves is critical.
So how can I help you? I’m a freelance writer, editor, and content strategist with over a decade of experience in industries across tech, education, and literary publishing. Throughout the course of my career, I’ve learned firsthand that strong, polished content makes real-life, bottom-line differences.
If you need help with content that scales with your startup, get in touch! I’d love to see how I can help so you can focus on growing your business.
My goal is always on making sure that your message stands out strong and clear and that it’s true to your objectives. I love collaborating with people who like to find the fun and meaning in their work, no matter the subject.
I’d love to help you on your next project.
Trusted by
Stephanie Keep | Freelance Writer and Editor 