Editing

My current company, Metronome, has signed a definitive agreement to join Stripe.

I will not be taking freelance clients for the foreseeable future, but if you’d like to touch base just to chat content strategy, please feel free reach out!

When it comes to time and budget constraints, editing is often one of the first things to go in the content creation process. Who has the time to reread content before publishing to make sure that there are no errors, it’s clear and concise, and everything says what was intended?

Smart businesses do, that’s who.

59% of consumers said they won’t do business with a company whose content has grammar or spelling mistakes. (Source)
Typos can decrease ad clicks up to 70% and increase bounce rates 85%. (Source)
“…the extent to which errors harm the [company’s] image is more serious and far-reaching” than first believed. Negative perceptions included “careless,” and “uninformed.” (Source)

“…one subject even asked [the researcher] to stop recording for several minutes while he explained the embarrassment for the company because of usage errors produced by one high-level executive.”
— Beason

Editing can be as straightforward as fixing spelling and grammar or as in depth as shaping overall messaging to reach your business’s goals. Well-crafted, polished content can massively contribute to your company’s reputation and credibility by showing current and future customers that you’re someone to trust.

Investing in an editor is a long-term play. It’s an investment in building your company’s credibility and trustworthiness. It’s an investment in your reputation.

Part of the fun in editing is collaborating with people who are working hard to create a vision. I got my start in editing, and I’ve seen the very real impact the right word choices and well-structured writing can make.

LET’S WORK TOGETHER!

Getting outside editing help to polish and tighten up your content can make real life, bottom-line differences. From proofreading to developmental editing, I can make your content shine so you can focus on your goals.

“Her editing was insightful, honest, and very thoughtful. The revisions or additions she suggested were always right on target. The experience was worth every dime. I couldn’t have asked for a better editor.”
— Jill Schoettes, author

“…one subject even asked [the researcher] to stop recording for several minutes while he explained the embarrassment for the company because of usage errors produced by one high-level executive.”

Investing in an editor is a long-term play. It’s an investment in building your company’s credibility and trustworthiness. It’s an investment in your reputation.

“Her editing was insightful, honest, and very thoughtful. The revisions or additions she suggested were always right on target. The experience was worth every dime. I couldn’t have asked for a better editor.”